Private Label Programs

With Primax's Private Label Card Program you benefit from increased control over customer payments - and any business can tap into this business advantage! If you currently extend credit to your customers, or want to, you can offer a special purpose private label credit card for use exclusively by your customers at your business.

To accomplish this, Primax employs the same data processing systems used for bank credit cards; this enables Primax to merge your credit card and private label data, and authorize all transactions from a single point-of-sale terminal. The private label card difference is that these transactions occur in a 'closed loop' and are designed to increase sales and enhance customer loyalty, rather than focusing on the credit feature as a profit center.

How It Works
You fund the receivables, but pay no discount fee as is done with bank credit card acceptance. Additionally, you determine the program rules and requirements including underwriting and pricing. This gives you the ability to customize all details, and increase your profitability. For example, you may opt not to require that a card's magnetic stripe be swiped or that a plastic be present when a purchase is made. The requirements are completely up to you! We help you design your own program and determine its rules and parameters. With a Private Label Card Program you have the flexibility to manage whatever aspects of programs you want, while outsource the functions you don't!

Private Label Programs Options:

Retail Program: A business-to-consumer model that enables your business to extend credit to consumers for the purchase of goods and services via an automated billing system.

Corporate Program: A business-to-business model that enables your business to extend credit to commercial/business customers for the purchase of goods and services via an automated billing system.

>>Private Label Program Features

 

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Private Label Program Features
  • For dealers: Primax provides extensive expertise in working with different types of dealer networks
  • For retail: Primax designs and develops custom loyalty programs
  • For corporate: Primax provides highly specialized purchasing card processing options
  • FDR, a leading data processor
  • Comprehensive operations support, including application processing, risk management services, call center services, and asset recovery/collection services
  • Marketing support, including Points and Travel Mileage programs as well as introductory promotions