Private Label Programs

The key benefit of our Private Label Card Programs is your ability to increase control over payments made by your customers. Any business can tap in to this great business advantage - if you extend credit to your customers, or would like to, you can offer a special purpose private label credit card that can be used only at your business.

Primax uses the same data processing systems that bank credit cards utilize; this allows us to merge your credit card and private label data, and authorize all transactions from one point-of-sale terminal. The Private Label difference is that these transactions occur in a "closed loop" and are designed to increase sales and enhance customer loyalty, rather than focusing on the credit feature as a profit center.

You fund the receivables but pay no discount fee as bank credit card acceptance. Additionally, you determine the program rules and requirements including underwriting and pricing. This gives you the opportunity to customize all details, and increase your profitability. For example, you don't have to require that a card's magnetic stripe be swiped. You may also decide to not require a plastic to be present when a purchase is made. It's completely up to you - you design your own program and its parameters, with our assistance. Overall, we bring flexibility that allows you to manage aspects of programs that you wish to retain, while providing the option to outsource other functions.

We can customize a Private Label Program in to two distinct categories - Retail and Corporate.

Retail Programs focus on business-to-consumer models that allow the business to extend credit to consumers for the purchase of goods and services, using an automated billing system.

Corporate Programs are geared toward business-to-business models that allow a business to extend credit to commercial/business customers for the purchase of goods and services, using an automated billing system.

>>Private Label Program Features

 

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Private Label Program Features
  • Dealers - we have a vast knowledge of working with different types of dealer networks
  • Retail - we provide and develop personalized loyalty programs
  • Corporate - we can support corporate and highly specialized purchasing card processing options
  • Our data processor, FDR, is a leader in the field
  • Complete operations support, such as application processing, risk management services, call center services, and asset recovery/collection services
  • Marketing support, such as Points Programs, Travel Mileage Programs, and Introductory Promotions