Primax supplies unique expertise in the development, implementation and support of merchant acquiring, credit card (including EMV chip [Smart] card technology) and gift card program solutions for financial institutions. Each program is designed with the flexibility to provide your financial institution a high degree of control, and is backed by the expertise and support needed for profitability and success. Utilizing Primax's wide array of card issuing options, we work with you to create a program that fits your unique needs. Partnering with Primax means you decide which operational tasks to outsource and which to perform in-houses - so you can focus on the critical components and relationships of your business. With Primax, the choice is always yours.
With Primax, you partner with a company that understands the merchant acquiring business - and delivers a proven program with the tools needed to meet and exceed your revenue goals. A merchant acquiring program is for financial institutions that want ownership and control of the merchant processing agreement. With this program, your financial institution assumes liability for potential losses. Primax supports Merchant Acquirers with the full operations management needed to operate and maintain your program. Your financial institution decides which support functions to manage in-house versus outsource. For example, you may opt to outsource operational functions, such as chargebacks, retrievals and help desk support, while retaining control of the critical functions of pricing and underwriting.
Traditional Credit Card Issuing - Numerous financial institutions use the traditional credit card issuing model in which the financial institution contracts with a vendor to provide processing services and performs all, or many, of the operational functions internally. Primax supports this model with processing and operational services on an a la carte basis. Each of these services is customizable to meet your specific requirements.
Operational services:Primax Advantage Program - The Primax Advantage Program is for financial institutions that want to own their credit card portfolio while outsourcing a majority of the operational functions. Pricing for this option is simplified by consolidating over 600 processing price points into a more manageable twelve to twenty that encompass all the day-to-day back office operational functions.
Primax's Advantage Program supports both consumer and commercial card products. When you own your program, processing with the First Data system provides a sense of security. First Data is an industry leader that supports the complexities of the credit card business with its comprehensive, sophisticated approach. With FDR, Primax is able to provide an integrated product approach that supports MasterCard and VISA credit card programs.
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